Category Archives: Research
Mobile Security concerns and solutions by Mocapay
“The race is on. Merchants and brands are rapidly adopting mobile to reach customers in their preferred form of media”, says Mocapay. With emergence of mobile social, mobily loyalty & mobile payments there comes security issues & risks. This risk is across devices used for personal as well as devices used for business purpose. The
One more company entering mobile payments & its Groupon !
Groupon has announced the launch of Groupon Payments, so Groupon felt left out did it feel that only deals is not going to help to sustain in marketplace. It could be another way of keeping the current merchants offering deals loyal to them. But, their idea seems to be reasonable since personally I have seen salons and
5 Ways to Increase Customer Loyalty with Gamification
By: Charlotte Ciufo, BigDoor’s Marketing Specialist Even if you’ve never heard the term customer loyalty before, chances are you have seen it in action. Companies like Apple have shown us the lengths that their loyal consumers will go to get their hands on new and unproven products. According to customerinsightgroup.com, only about 15-18% of customers consider
Why did Apple buy Authentec ? if Biometric payment is not accepted widely
If Paybytouch is not accepted by consumers and is privacy intrusion why did Apple buy Authentec ? This Apple acquisition is beyond security, it is also about NFC, Mobile Wallets, Payments, new ways to pay and a new iPhone Home Button. Image from 2008 Apple patent 20100082444 showing NFC Logo and fingerprint scanner (using the
VeriFone CEO responds to Starbucks, Square deal
Following the announcement of Starbucks’ $25 million deal with Square, much attention has been focused on rival point-of-sale device manufacturer VeriFone. Since the Starbucks/Square deal was announced on Wednesday, VeriFone shares have tumbled more than 10 percent and it has become a handy antagonist for news outlets pushing a David vs. Goliath narrative with Square
What’s Next for Mobile Money?
In recent years, mobile money has attracted sustained attention in ways that few other mobile services have. And for good reason: from East Africa to Pakistan, the Philippines and elsewhere, mobile money services are growing and diversifying into fields such as savings and insurance. Kenya-based M-PESA remains the global leader, and the benefits from increased
Why Starbucks chose Square upon everyone else
Why Starbucks chose Square upon everyone else the question which everyone is trying to find answer too. So am I, so I was a little more curious and inquisitive about this on how Jack & Howard two great entrepreneurs decided to tie-up. So it was 100% sure it was something to deal with numbers on
